Ukuleles are one of the fastest growing categories in the Music Industry. Musician's Friend had an extrodinary number of visitors and very high rate of bounce. Changing the user experience using a suggestive selling approached reduced bounce significantly and increased conversion by over 82%. Check out my Diamond Head ukulele video
Leo Fender founded G&L guitars well after he sold Fender Guitars to CBS and Musicman. Fender continued to build guitars and basses until he passed away in the mid 90's. The company operates today just as if Leo was still there. G&L gave my 100% creative control on their landing page experience.